• Twitter is Australia’s eighth most-popular social media platform.
• Twitter has 330 million monthly active users globally and 5.8 million are from Australia.
• Twitter ads have a potential reach of 3.7 million people.

How to use twitter for business growth

1. Create a Twitter business account
2. Tweet consistently and at the right time
3. Engage with other users
4. Use visuals

Tools to use for twitter

• Tweetdeck – a multifunctional dashboard application that can help you manage your Twitter account.
• Hootsuite and Sprout Social – Scheduling tool that lets you plan your content ahead of time.
• Hashtag generators – provide ideas and popular hashtags to optimize your tweets.
• Twitter analytics – Show you what’s working and what’s not by giving you the metrics behind your tweets.